Brand naming case studies

Explore our award-winning brand naming case studies.

Our brand naming case studies include examples in sustainability, fintech, banking, wealth management, tech, professional services, luxury travel, luxury hotels, luxury goods and retail, including how we ensure our clients' brand IP is protected with enforceable international trade marks. These brand naming case studies illustrate our work around the world for start-ups, rebranding, mergers, product extensions or streamlining brand architectures...

brand + digital + ip

Virgeo

Branding the world leader in geo-data

brand + digital

Fugro

Unlocking the power of geo-data in a brand name

brand + ip

Beau CoCo

Renaming an iconic Parisian restaurant

brand + ip

PRKD

Airport parking transformed

brand + ip

Farsight Partners

An investment company with long-term horizons

brand + ip

IDverse

Naming a leader in auto identity verification

brand + ip

This Day

Naming a global charitable foundation

brand + ip

EIT InnoEnergy

Naming a reskilling academy for the renewables sector.

brand + digital + ip

Evolo

Branding the evolution of energy

brand + digital + ip

Encyclis

Encyclis, the new brand name for Covanta Europe

brand + digital + ip

Hitachi

Brand strategy for a revolutionary smart mobility suite

brand

Vivalta

A real estate brand with more life, more style

brand

Bayes Business School

A new brand name to reflect cultural change

brand

Finalto

Re-naming a global financial brand in 72 hours

brand

Fresqa

A fast fashion brand for the Gulf States

brand + digital + ip

Vive

The bank that helps you revive your finances

brand + digital + ip

Renascent

A brand to guide business leaders towards their next horizon

brand + digital

Azqore

The new name in wealth management technology

brand + digital + ip

Tengen

Branding a family office in Nigeria

brand + digital

Azerai

A time for simple elegance

brand + digital

Indosuez Wealth Management

A worldwide wealth management brand

brand + digital + ip

Anita’s House

Brand name change-led transformation

brand + digital + ip

sQuid

Growing digital communities through payments

brand

Body Regime

Dual naming project for a product & corporate brand

brand

Yoozpoints

A brand for lifestyle prize draws

brand + ip

iMlango

A brand to deliver e-learning to marginalised girls in Africa

brand + digital + ip

Silverpeak

A new name in technology investment banking

ip

Tiera Capital

Naming a private equity investment product

ip

Byyd

Fast-track brand promise and name change

brand + digital + ip

B9

Communicating excellence in dental services

brand + digital

CV Villas

Smartphone-friendly for the Mobile era

brand + digital + ip

Qineticare

Transforming personal health horizons

brand + digital + ip

Smart Transactions Group

Branding the UK’s leading smart payments group

brand + digital + ip

Rothschild Global Financial Advisory

Redefining global investment banking

brand + digital + ip

Rothschild Reserve

Harnessing the magic of Rothschild for consumers

brand + digital + ip

Luxury Explorer

The world atlas of luxury travel

brand + ip

My Amego

Naming and branding a unique product

brand + ip

Toyota Autobase

A Toyota service proposition and brand

brand + ip

Ashtead Group

Brand longevity based on simplicity

BRAND NAMING PROCESS

Our methodical 5-step brand naming process brings together decades of experience in naming, trade marks, domains, branding and brand strategy. Our example case studies show the results of this process, which has been proven over hundreds of brand naming projects.

We are as comfortable working for a start-up as rebranding a multi-national, or designing a B2C product architecture. Often, our brand naming assignments include repositioning a brand and redefining its value proposition. Some examples of these different approached can be seen in our naming case studies.

Please see our brand naming services for more information and Peter Matthews' "Essential Guide to Brand Naming'.