Our brand experts publish articles and opinion pieces covering brand and digital strategy, brand naming, luxury, fintech, ecommerce, climate change, data privacy and the circular economy, with a focus on branding, rebranding, user experience design and digital transformation.
Nucleus' founder and managing director, Peter Matthews, is a leading brand expert with a wide range of award-winnong brand strategy, branding, brand naming and digital transformation experience, advising clients around the world in banking and finance, luxury and travel. His brand articles and digital opinion pieces cover a wide range of subjects, from rebranding, brand naming, the future of luxury, data privacy, ecommerce and even the Royal Family as brands.