Nucleus in the news

Published articles cover a wide range of brand-related subject matter from Nucleus experts spanning; brand strategy, brand naming, rebranding, ecommerce and digital transformation, as well as the new economy, energy transition and sustainability.

Nucleus has been featured in the national and specialist press over many years, with articles covering design, marketing, sustainability, financial services, travel and hospitality and digital luxury.

For brand expert comment or opinion, please contact us with the nature of the issue to be commented on and we will promptly reply.



Sustainability: The new dimension of brand trust
09 May 2023
In the news

Sustainability: The new dimension of brand trust

Rebranding with ‘imperfect circularity’ at heart
17 March 2023
In the news

Rebranding with ‘imperfect circularity’ at heart

Sustainable brands need to agree a common language
20 December 2022
In the news

Sustainable brands need to agree a common language

Sustainable Branding Goes Beyond Green
04 November 2022
In the news

Sustainable Branding Goes Beyond Green

 Business Needs Branding to Drive Sustainability
26 September 2022
In the news

Business Needs Branding to Drive Sustainability

Sustainability Is Also a Brand Imperative
08 September 2022
In the news

Sustainability Is Also a Brand Imperative

Travel has a responsibility to be courageous in creating greener brands
21 July 2022
In the news

Travel has a responsibility to be courageous in creating greener brands

The future of green branding
19 July 2022
In the news

The future of green branding

The long tail of sustainable brand design
18 July 2022
In the news

The long tail of sustainable brand design

Wired: Why brands ditching vowels are rlly stpd
04 May 2021
In the news

Wired: Why brands ditching vowels are rlly stpd

Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks
23 June 2020
In the news

Life After Lockdown: Why a Relevant Brand Purpose is Vital for Banks

For SEO content is king, mobile is key and speed is everything
12 February 2020
In the news

For SEO content is king, mobile is key and speed is everything

Chilean winemaker introduces rebranded digital experience
13 January 2020
In the news

Chilean winemaker introduces rebranded digital experience

The search for genuine “disruption” in the travel industry
24 October 2019
In the news

The search for genuine “disruption” in the travel industry

Thomas Cook paid the price for losing its spirit of innovation
30 September 2019
In the news

Thomas Cook paid the price for losing its spirit of innovation

Why has ‘privacy’ become a strategic business issue?
16 September 2019
In the news

Why has ‘privacy’ become a strategic business issue?

The true cost of data
28 August 2019
In the news

The true cost of data

The true cost of not protecting customer data in travel
30 July 2019
In the news

The true cost of not protecting customer data in travel

How younger travelers are redefining privacy, luxury
19 July 2019
In the news

How younger travelers are redefining privacy, luxury

Paying the price for travel’s addiction to data
12 July 2019
In the news

Paying the price for travel’s addiction to data

Why it’s hard to reposition a brand
09 July 2019
In the news

Why it’s hard to reposition a brand

The Luxury Of Privacy In A Post-Digital World
14 June 2019
In the news

The Luxury Of Privacy In A Post-Digital World

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role
07 June 2019
In the news

Why Now Is Ideal Time For Banking Brands To Assert Their Privacy Role

Where To Now For Financial Marketers?
28 May 2019
In the news

Where To Now For Financial Marketers?

How privacy has become the new competitive advantage in a world of personalisation
07 May 2019
In the news

How privacy has become the new competitive advantage in a world of personalisation

Luxury travel in the post-digital era
29 April 2019
In the news

Luxury travel in the post-digital era

Banking beyond digital transformation
28 March 2019
In the news

Banking beyond digital transformation

Designing the bank of the future
20 March 2019
In the news

Designing the bank of the future

Is this the end of the Data-By-Stealth model?
15 March 2019
In the news

Is this the end of the Data-By-Stealth model?

Now professional services feel the digital heat
19 February 2019
In the news

Now professional services feel the digital heat

While Data Is 21st Century Gold, Mining Can Be Dangerous
27 January 2019
In the news

While Data Is 21st Century Gold, Mining Can Be Dangerous

Opinion: Brand IP doesn’t look after itself
10 January 2019
In the news

Opinion: Brand IP doesn’t look after itself

Banking brands battle to stand out from the crowd
17 December 2018
In the news

Banking brands battle to stand out from the crowd

Banks must get smart ‘or lose out to techfins’
28 November 2018
In the news

Banks must get smart ‘or lose out to techfins’

Protecting Your Brand’s Intellectual Property
26 November 2018
In the news

Protecting Your Brand’s Intellectual Property

The Future Is Here: What Tomorrow’s Bank Might Look Like
14 November 2018
In the news

The Future Is Here: What Tomorrow’s Bank Might Look Like

How banks can prevail in a fintech, Techfin World
11 October 2018
In the news

How banks can prevail in a fintech, Techfin World

The Future Of Financial Services Lies In The Balance
28 September 2018
In the news

The Future Of Financial Services Lies In The Balance

Digital Disruption Is Catalysing Next Generation Professional Services
28 August 2018
In the news

Digital Disruption Is Catalysing Next Generation Professional Services

Wealth Management Must Join The Digital Revolution
22 August 2018
In the news

Wealth Management Must Join The Digital Revolution

#TransformTuesday: 21 August
21 August 2018
In the news

#TransformTuesday: 21 August

Digital Disruption Spur To Reinvention For Professional Services
21 August 2018
In the news

Digital Disruption Spur To Reinvention For Professional Services

Industry Predicts The Future Of Banking
15 August 2018
In the news

Industry Predicts The Future Of Banking

Opinion: Can digital disruption help reinvent professional services?
09 August 2018
In the news

Opinion: Can digital disruption help reinvent professional services?

Branding Expert Opinion

Our comments and articles authored by brand expert Peter Matthews have been published in Wired, The Financial Brand, Travolution, Transform, WARC, Packaging Insights, PhocusWire, Technative, MarketingTech and many other national, international and specialist publications.



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