Brands and websites need to be launched to plan, fully tested and ready for the real world. They then require monitoring and management to optimise performance. Our expert brand and digital teams have an enviable track record delivering major brand projects on time and on budget.
Much of this success comes down to good project management - proper planning and defining exactly what is required at the outset of a project. From what we have seen, problems at launch are usually related to loose or ambiguous requirements which impact delivery (and budgets) long after they weren’t thought about. We ensure these requirements are identified early on and signed-off so everyone is working to the same agenda.
From a brand identity perspective, delivery also means consistent implementation of brand standards, where the brand is documented in comprehennsive guidelines and protected with international trade marks in the right classifications and territories prior to launch; and then updated to keep track of emerging requirements. As brands are often the most valuable asset on a company's balance sheet, representing the vast majority of intangible value, expert brand asset management is key to growing. and protecting brand value.
A brand that infringes another's rights in a key market will be down to poor due diligence, but if you dont look after your brands across the world, then others can register similar marks without you even knowing. We recommend trade mark watching services to ensure brand owners are alerted in time to challenge these applications. Brand tracking, anti-counterfeiting and brand protection software should also be utilised where appropriate.
For digital, the launch of a website or app is just the beginning of a cycle of continuous improvement, based on feedback loops gathering website analytics, conversion rates, sales and usability analysis. A/B testing and user experience research should also feed into this process.
For most of our clients we also support them with webmastering contracts and, for some, we also provide ongoing SEO tracking and optimisation to ensure both the website and content are attracting the right search traffic.
Our web hosting and webmastering services provide ongoing technical support and project management for small and large brands, with strong service level agreements (SLAs) to guarantee uptime and performance. We recommend Azure for hosting, but provide application management services to keep websites secure and performing at their optimum.
Our brand asset management services
- Project management
- Brand guidelines
- Digital asset management
- Domain name acquisition
- Trade mark application and filing
- Trade mark watching
- Registered designs
- Brand tracking
- Brand valuation
- Brand licencing
- Online brand enforcement
- Brand asset management
Our digital managed services
- Project management (Agile and Waterfall)
- Webmastering
- Web hosting in our private cloud
- Azure cloud services
- Application management
- Social media
- Monitoring and analytics
- GDPR reviews
- Performance monitoring
- SEO
- Security reviews
- Load testing