The Potlatch Club, on the island of Eleuthera in the Bahamas, re-opened to great acclaim in June 2024, following a 7-year restoration to recreate its former glory and more, having previously been an exclusive retreat for the rich and famous during the 1960s and ‘70s, before falling into disrepair for several decades. The new owners stumbled upon the property on a beach walk in 2016 and, after agreeing to buy it a year later, started a painstaking 7-year restoration project.
Nucleus was appointed in 2023 to advise on the brand and digital strategies, designing a refreshed brand and a bespoke website which launched in July 2024, featuring photography and video by acclaimed UK photographer, David Loftus. The design provides a finely-tuned user experience with immersive content to deliver The Potlatch Club’s unique boutique luxury proposition.
Since openong, The Potlatch Club has created a buzz locally and across the world with features in The Financial Times' Travelista column as 'one of 5 new hotels in the world with now factor', Conde Naste Traveler, Luxury Explorer, the Caribbean Journal, TIME magazine, Travel + Leisure and Vogue.
Peter Matthews, Nucleus founder and lead consultant on The Potlatch Club project, said “We’re delighted to be honoured with another w3 Award, which always recognise brilliance in digital experiences, content and creativity, this time for The Potlatch Club website. This is a beautiful resort in an exceptional location which we have brought to life with stylish bespoke design, compelling content and best-of-breed technology.”
Bruce Loshusan, co-owner of The Potlatch Club, added “We’re delighted to receive this W3 Award for our beautiful Nucleus-designed website, which is engaging a fast-growing audience around the world with the Potlatch Club's unique story.”
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www.thepotlatchclub.com
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Additional information about Nucleus
Nucleus is a London-based brand + digital agency specialising in brand strategy, brand naming, identity and website design, working for clients in luxury, hospitality finance, energy transition and sustainability.
Hospitality clients include: Amara, Ardfin, Ballyfin, Camping & Caravan Club, Champneys, Chiva-Som, Elysium, Idiliq, Joali, Luxury Explorer, MW Eat, Paris Society, Stademos Hotels, The Potlatch Club and Zulal.
For further information please contact us by email or call +44 (0)20 7099 2270.
Additional information about the w3 Awards:
The w3 Awards honors the best Digital Experiences, Content and Creativity. It recognizes the people behind award-winning Websites, Online Marketing, Web Video, Mobile Sites and Apps, Social Media, Podcasts, and Emerging Tech. The w3 Awards is the first major digital competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The w3 Awards is reviewed by the Academy of Interactive and Visual Arts, an invitation-only body of top-tier professionals from acclaimed media, interactive, advertising, and marketing organizations like Walt Disney Studios, Groove Jones, PepsiCo, McCann Health NY, Netflix, IBM, Deloitte Digital, LG, and WONGDOODY among many others.
For more information about the w3 Awards, please visit www.w3award.com, email the w3 Awards at info@w3award.com or call (212) 675-4890.