The long tail of sustainable brand design

As Climate Change increasingly becomes more violent, from flash floods and wildfires, to droughts and super-storms, design is stepping up to become a crucial tool in the transition from capitalism to eco-capitalism. In fact design for human survival is already becoming a new field for the design sector. Everything from devices to transform sea water into electricity to using sand to generate heat is being explored, prototype and scaled-up in a race to save the planet.