Banks must get smart ‘or lose out to techfins’

Banks must use their data to become customer experts or risk losing out to so-called ‘techfins’, a leading financial branding expert has claimed. Peter Matthews, founder and CEO of brand and digital agency Nucleus, said techfin solutions – digital financial services offerings from major technology firms – are already offering the kind of highly personalised services and rich user experiences across all devices that today’s financial services consumers crave.