Brief
JOALI BEING is the only nature-immersive wellbeing island retreat in the Maldives which welcomed its first guests in late 2021. A second property of the JOALI brand - which opened to much acclaim in 2018 - JOALI BEING guides its guests on a journey of self-discovery and renewal, with wellbeing the epicentre of the experience.
In February 2021 JOALI approached Nucleus to design a bespoke website for JOALI BEING, before re-designing and re-platforming the existing JOALI website to sit side-by-side on a common platform.
Solution
Working closely with the JOALI team in Istanbul and the Maldives, we first designed a new technical architecture and url strategy that enabled us to plan a series of website releases, starting with the JOALI BEING teaser website, before launching online booking, videos and social modules. A second step is to transform the JOALI site, bringing all Joali sites together onto a single, scalable .Net platform.
JOALI BEING’s design was inspired by the concept of ‘weightlessness’, a state of being achieved through a journey of discovery and reconnection with nature. Combining ancient knowledge with science, JOALI BEING’s wellbeing offerings bring together mind, skin, microbiome and energy. We interpreted this with a bespoke design that is light and fresh, with generous white space and subtle animation. The website will become more and more dynamic and interactive with the release of a pipeline of user experience enhancements.
The design was then built in .Net core modules and integrated with an Umbraco CMS.
Results
The JOALI BEING website was designed, built and launched in a series of sprints. Initial reaction has been very positive with JOALI BEING Cluster Marketing & Communnications Director, Duygu Tatar saying “We are delighted with Nucleus’ work on the JOALI BEING website, which sets a new standard for wellbeing retreats.”
www.joalibeing.com