Brief
Nucleus was approached to work on a brand proposition for a firm targeting financial services, real estate, and oil and gas, across Nigeria and Ghana. The firm has a world-class team, and requested a website to communicate their specialist knowledge of local markets, their local networks, and the quality of their investment solutions.
Solution
Initially, we worked with their management team to define the core values and relevant core messages. The brand promise was defined as ‘good capital’ – a belief in the power of capital and its potential to provide sustainable benefits for all. The firm mentors executives within investee companies to enable the pursuit of operational excellence and to drive value creation.
Our website design focused on these messages, presenting them with strong typography, together with striking tritone imagery as a counterpoint. We also helped with the presentation format of business pitch books, ensuring that the brand look and feel was consistent across all high profile collateral.
Results
Coronation Capital’s brand is contemporary and distinctive. It communicates the strengths of this forward-looking firm, operating in rapidly changing industry sectors within dynamic West Africa economies. Their website accurately represents the firm and its vision – with few changes required since its launch in 2016.
www.coronationcapital.com.ng