Explore insights and expert opinion on a wide range of brand and digital issues.
Our brand and digital opinion articles span brand and digital strategy, rebranding, brand naming, brand repositioning, branding, website design and digital transformation.
In recent years we have focused on helping our clients build more and more sustainable brands in energy transition, smart mobility, waste recovery and smart climate all aiming to become more and more circular in their journeys to net zero by 2050 or before.
Our analysis includes energy transition, hospitality, banking and financial services, wealth management, retail and luxury, mostly written by our founder and brand expert Peter Matthews, who has recently been intrigued by Elon Musk's hamfisted rebranding of Twitter...